The term branding has long been related to companies, but today almost every individual has a personal brand. Not many of us have consciously cultivated these brands, but they exist nonetheless. 92% of children under the age of two already have a digital footprint.
The question is no longer IF you have a personal brand, but if you choose to guide and cultivate the brand or to let it be defined on your behalf. Here are seven ways to start building an awesome personal brand.
- Start thinking of yourself as a brand
What do you wish for people to associate with you when they think of your name? Is there a certain subject matter in which you want to be perceived as an expert or are there general qualities you want linked to your brand? Once you understand how you wish your brand to be perceived, you can start to be much more strategic about your personal brand. This doesn’t mean you can’t be human. On the contrary, authenticity is key in the digital age. A strong personal brand can yield tremendous ROI whether you are working with an organization or leading one.
- Audit your online presence
You can’t mold perception without first understanding the current status. In other words, Google yourself and setup alerts for your name on a regular basis. If you have a fairly common name, consider using your middle initial or middle name to differentiate. Cultivating a strong personal brand is just as much about being responsive to what is being said as it is about creating intellectual property.
- Secure a personal website
Having a personal website for yourself is one of the best ways to rank for your name on the search engines. It can be a simple two to three page site with your resume, link to your social platforms, and a brief bio. You can always expand on the website with time.
- Find ways to produce value
Add value to your audience by creating content that’s in line with your brand so that people will want to follow you.
- Be purposeful in what you share
Every tweet you send, every status update you make, every picture you share, contributes to your personal brand. Once you understand how you wish your brand to be perceived, you can start to be much more strategic about your output.
- Associate with other strong brands
Your personal brand is strengthened or weakened by your connection to other brands. Find and leverage strong brands which can elevate your own personal brand. We have a very powerful brand that we associate with in Enagic.
A strong personal brand is dependent on a strong narrative. In other words, what’s your story? Take a second to think of celebrities you know who have a strong personal brand like Martha Stewart or Oprah for example. They are all have a very clear story and a consistent message. If you have multiple passions or areas of interest, a narrative becomes even more crucial so there can be a unified theme.
At www.AlkalineNationUSA.com we assist you in enhancing your personal brand on your social media platforms with our line of Alkaline 9.5 Lifestyle products. We have many bottles, shirts, bags, hats to choose from and the selection is ever increasing.
Most importantly, remember that a strong personal brand should be ever evolving. On the web you are what you publish. Now it’s time for you to stop making excuses and act fast and live loud!